Launch a distinctive brand.
A complete starting point for a new business: a clear positioning direction, a recognisable identity and a system your team can use.
Clarify the audience, context and point of difference.
Develop the identity, typography, colour and visual language.
Apply the system to agreed launch touchpoints and document how to use it.
The proposal sets out the deliverables, review stages and timeline for your brief.
Selected
work.
Projects where this discipline did real work, not just decorated the final slide.
What the work can include
The scope changes with the problem. The system stays connected.
Translate the useful strategic tension into a visual idea with consequences.
Primary, secondary and small-use marks designed as a family rather than isolated files.
A hierarchy that keeps working across applications, not just a palette slide.
Image, layout, illustration, graphic devices and composition rules.
The identity tested against the things the brand will actually need.
Enough reasoning and rules that the system can survive other hands.