PACKAGING
✱
LABELS
✱
BOXES
✱
MATERIALS
✱
PRINT
✱
SHELF
✱
PACKAGING
✱
LABELS
✱
BOXES
✱
MATERIALS
✱
PRINT
✱
SHELF
✱
Selected
work.
Projects where this discipline did real work, not just decorated the final slide.
What the work can include
The scope changes with the problem. The system stays connected.
Master pack
The core pack structure and visual logic for the range.
Range architecture
Rules for flavour, variant, size or product differentiation.
Dieline artwork
Design adapted to the actual format, print area and constraints.
Material + finish direction
Paper, board, foil, emboss, varnish and print choices used conceptually.
Mockups + presentation
Visuals that let teams evaluate the object before production.
Production handoff
Clear files and specifications for printers, vendors and implementation.