ART DIRECTION
✱
PHOTOGRAPHY
✱
CAMPAIGNS
✱
STYLING
✱
SHOOTS
✱
IMAGE SYSTEMS
✱
ART DIRECTION
✱
PHOTOGRAPHY
✱
CAMPAIGNS
✱
STYLING
✱
SHOOTS
✱
IMAGE SYSTEMS
✱
Selected
work.
Projects where this discipline did real work, not just decorated the final slide.
What the work can include
The scope changes with the problem. The system stays connected.
Visual concept
The governing thought behind the world, before individual shots exist.
Photography direction
Framing, light, casting, styling, location, crop and image behaviour.
Campaign systems
How one idea expands across launch, outdoor, social and digital.
Shoot planning
Shot lists, references, priorities and production logic.
Graphic direction
How typography and image work together rather than competing.
Review + consistency
Keeping execution recognisable while allowing enough variation to stay alive.