Packaging

Packaging has to attract from a distance, make sense in a hand and survive production after the presentation ends.
PACKAGING
LABELS
BOXES
MATERIALS
PRINT
SHELF
PACKAGING
LABELS
BOXES
MATERIALS
PRINT
SHELF

Selected
work.

Projects where this discipline did real work, not just decorated the final slide.

What the work can include

The scope changes with the problem. The system stays connected.

Master pack

The core pack structure and visual logic for the range.

Range architecture

Rules for flavour, variant, size or product differentiation.

Dieline artwork

Design adapted to the actual format, print area and constraints.

Material + finish direction

Paper, board, foil, emboss, varnish and print choices used conceptually.

Mockups + presentation

Visuals that let teams evaluate the object before production.

Production handoff

Clear files and specifications for printers, vendors and implementation.